5 Website Fundamentals

Websites no longer function as blurbs about products.  Web presence today requires the site to provide for visitors.  In order to make your site work for you, remember that every visitor is a potential client.  When you share content on social media, you should direct your peeps back to your website. Without having an adequate site, you are wasting time and effort sending them back to your site.

Below are five things your website needs so you can go from informing visitors to attending to your visitors’ needs.

1. Get that email address

Without the visitors’ email address, you cannot initiate further contact.  Do whatever it takes to get each and every visitor to provide their e-mail. 

Try This:  Give away some Freebies. Free is an awesome incentive.  Try providing a free book, subscription, or mini-product.  You are much more likely to get contact information from your visitors if they feel like they are getting something in exchange right away.

2. Optimize usability

The more convenient it is for your clients to sign up for your product(s), the more likely they are to actually hire you.

Try This: Calendar inputs. If you let your potential clients have a sense of control over when they can receive your product, they are more likely to use your services.  By letting your visitors book themselves in your calendar, you have eliminated unnecessary back and forth communication and given your visitors more control over their experience.

3. Showcase your skills

The goal is to demonstrate that you have what your visitors want.  Illustrate to them that you have both the expertise and the knowledge to help them.

Try This: E-books or Top 10 lists.  You want to grab your visitors’ attention in a way that proves to them you are a fantastic resource.  You can do this by giving them a glimpse of how much you have to offer.

4. Convenience of Product

The more accessible your product is, the more likely your visitors are to buy. 

Try This: Shopping cart for your service.  Even if your product is not tangible (for example, coaching sessions), having a “shopping cart” where visitors can hire you on the spot can make the whole experience more pleasant and profitable.

5. FAQs

Everyone has questions.  Take advantage of your control over the site by answering some of the most popular questions that might arise from your potential clients. 

Try This:  FAQ page or Q&A section on your home page.  Again, you want to demonstrate your competence and address any objections in advance.  By creating a basic FAQ page, you illustrate that you have the ability to empathize with your visitors because these are the people who need your service.

In addition to enhancing credibility, a good website also helps to drive traffic and improve conversion rates from social media. Social media platforms can drive traffic to a business’s website, where potential customers can learn more about the brand and make a purchase. A well-designed website with a clear call-to-action can significantly improve the conversion rates from social media traffic. Also, a website provides a platform for businesses to capture leads and build an email list, which can be used for targeted marketing campaigns in the future. Lastly, having a good website is essential for businesses to successfully leverage the power of social media and drive growth in today’s digital landscape.

If you’re looking to take your social media game to the next level and drive growth for your business, it’s time to start working with Social Maestro. Our team of social media experts can help you build a strong online presence and drive engagement from your target audience. With our tailored strategies and data-driven approach, we can help you achieve your social media goals and improve your overall online performance. Don’t let your competitors get ahead – start working with Social Maestro today and take your business to new heights. Contact us now to schedule a consultation and see how we can help you grow your business with social media.

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  1. What a perfect list for me to see today. I love how clearly you have outlined 5 Website Fundamentals. I always need to be reminded of these! I do have lots of ebook giveaways, so that does help me in getting people to join my email list. The top item for me to work on, I think, is a FAQ or Q&A Page. I have had that on my list of things to do for about 5 years. Thank you for the reminder, Paul!! Happy Easter! Diana

    1. Such a detailed comment, Diana. Thank you so much for taking time and reading my blog. Glad to see that my blog was helpful to you. Stay awesome!

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