We have said it before: Facebook is still the number one platform for local businesses. But here is the part that post only touched: the reach your business page lost over the years did not disappear. It moved into Groups. Group posts land in members’ feeds at rates business pages can only dream about, because…
There is a social platform where every user is a verified real neighbor, the most common question is “can anyone recommend a good [plumber / bakery / tutor],” and most local businesses have never posted once. That is Nextdoor, and for a local business it might be the least crowded valuable real estate online. We…
Text messages get read. That is the whole superpower: no algorithm, no spam folder, just a message sitting on the most personal screen your customer owns. It is also exactly why texting badly burns trust faster than any other channel. We covered the strategy in SMS marketing that doesn’t annoy; this is the companion piece:…
When we compared Reels, TikTok, and Shorts, the question we heard back most was not “which platform.” It was “fine, but what do I actually film?” Fair. So here are thirty ideas, a month’s worth, every one filmable on the phone in your pocket, none requiring you to dance. How to Use This List Do…
It is the first question every business owner wants to ask and the one almost nobody answers plainly: what does it actually cost to have someone handle your social media? Most agencies dodge it with “every business is different.” That is true, and it is also a cop-out. So here are real numbers, what moves…
A growing slice of your future customers will never type your service into Google at all. They will ask ChatGPT, or the AI answer at the top of a search page, something like “who should I call to redo a bathroom in Somerset County?” and read back a short list of names. If your business…
Here is the mental shift that changes everything about review responses: you are not writing to the reviewer. You are writing to the hundred strangers who will read that exchange over the next year while deciding whether to call you. The reviewer already made up their mind. The audience has not. Once you see it…
You search for your own business on Google Maps and… there you are not. Meanwhile the competitor across town, the one with the outdated website, shows up third. Before you assume Google has something against you, take a breath. In almost every case there is a specific, fixable reason a business is invisible on Maps,…
Here is a strange truth about social media: people scroll right past posts, but they read comments. When something catches their eye, the first thing most of us do is open the comment section to see what everyone else thinks. That means the comments on other people’s posts are prime real estate, and almost no…
You put real thought into what you post. But here is the part almost nobody thinks about: the platforms are ranking your comments too. The order you see under any post is not chronological, and it is not random. Facebook defaults to “Most relevant.” YouTube shows “Top comments” first. Instagram, LinkedIn, and TikTok all do…