Maintaining your social media presence can seem overwhelming, but with a strategic approach, it can be a powerful tool for building trust with your audience and promoting your brand effectively. Whether you’re just starting out or looking to improve your social media strategy, following a daily checklist can help you stay organized and engaged with…
In today’s world, where every local business is trying to shout louder than the next, there’s a secret weapon that cuts through the noise: testimonial marketing. This isn’t just about collecting nice words from customers; it’s about sharing real stories that make other people sit up and listen. Think of it as the friend who…
Since the dawn of man, people have utilized tools to make their job easier. And when it comes to digital marketing the right set of tools can be the difference between a successful marketing strategy and one that falls flat. For local businesses aiming to carve out a space in the competitive online landscape, leveraging…
Boosting sales for local businesses doesn’t always require a hefty marketing budget or an extensive campaign. Sometimes, it’s the clever, creative hacks that lead to significant gains. Here are five of the best marketing hacks designed to elevate sales and visibility for local businesses 1. Leverage Local SEO with Google Business Profile Optimizing your Google…
In today’s world, if your business isn’t online, it’s invisible. Diving into digital marketing feels like a no-brainer for local businesses aiming to get noticed. The DIY route tempts many with its promise of control and the vast sea of online guides and tools at your fingertips. Yet, venture a bit further, and the digital…
Social media is the fastest way to cast a wide net looking to catch the attention of potential customers and create a community. There are more social media platforms than any one entrepreneur can tackle effectively – even if they had all day to devote to being social. When you began your business, you likely…
People often think about how a brand looks visually, from fonts to colors to design styles. However, the voice of the brand is often overlooked. With the inclusion of social media in marketing efforts, brand voice has become more important than ever as a way to stand out from the crowd of digital chatter. Even…
Networking Events are like in-person Social Media posts. You are there live, promoting yourself, your brand, and building connections face to face, much like on your favorite social media platforms. Just as your online presence can impact your digital success, making the most of networking events is crucial for expanding your professional network. Whether you’re…
What started as a mobile app to share photos has evolved into a diverse social media platform. With over 1 billion users – about 60% of whom use the app daily – Instagram is the perfect platform to grow your audience and build brand awareness. In fact, 83% of users have said they discovered new…
When you are starting out, it’s important to have your finger at least part way in the pies that make up your business. Whether you are directly responsible for the work or delegating it through an assistant or tool, it is vital that you have a command of what is happening. Assistants leave, tools crash,…