If your last five-star review is from 2022, you’re not building trust. You’re collecting dust. What used to be as simple as slapping a testimonial on your homepage now requires a little more intention… and a whole lot more visibility. Today, people are looking beyond the usual review counts and star ratings. They want real…
You’ve claimed your Google Business Profile. You’ve added your categories, filled in your services, uploaded your photos. You’re posting regularly, responding to reviews, and even asking happy customers to leave new ones. But here’s the part most local businesses miss: It’s not just what’s on your GBP that determines your visibility. It’s how people interact…
If you think the only way to get leads is by paying for them, you’ve already lost. Running ads can work — but for most local businesses, it’s the first (and sometimes only) strategy they consider. And when those ads flop, budgets get slashed, fingers get pointed, and growth flatlines. But what if you didn’t…
Because “Post and Pray” isn’t a marketing strategy anymore. If you’re still boosting random posts and hoping customers magically show up, here’s some tough love: this isn’t 2015 anymore.In 2025, running effective Facebook ads takes a little more strategy — and a lot less “throw it at the wall and hope it sticks.” Here are…
When most local business owners think about marketing, they picture social media posts, Google rankings, maybe the occasional paid ad. But the real magic — the kind that quietly builds loyalty, drives repeat business, and creates real relationships — often happens in a place most overlook: The inbox. Email marketing isn’t new. But in 2025,…
Let’s be honest: social media has never been harder — or more important. For local businesses, it’s no longer enough to simply be “on” Facebook, Instagram, TikTok, or YouTube. The days of posting a few photos a week and hoping for likes are over. What used to work now gets ignored. And with every algorithm…
You’re probably losing leads right now. Not because you’re a bad business owner. Not because your service stinks.But because most local businesses have small, hidden leaks in their marketing — and over time, those little leaks drain big money. The worst part? You often don’t even realize it’s happening until a competitor starts scooping up…
Search Is Evolving—Is Your Business Ready? Search isn’t what it used to be. It’s no longer just about ranking on Google’s first page or stuffing a website with keywords. The way people search—and how search engines deliver results—has evolved dramatically. And the changes aren’t slowing down. If you think MultiModal Search is big now, just…
Why Some Local Businesses Get Found Everywhere— And Others Stay Invisible Some local businesses seem to show up everywhere—in Google searches, on voice assistants, in image results, even in TikTok videos. Others? Practically invisible. The difference isn’t luck. It’s a strategy. Most businesses are still stuck in a traditional SEO mindset, optimizing only for text-based…
Most business owners assume their customers find them the same way they always have—by typing a few words into Google. But that’s no longer true. Today’s consumers are searching in ways that would have seemed futuristic just a few years ago. If you’re only optimizing for traditional search, you’re already falling behind. MultiModal Search refers…